It has been calculated that podcasts were the digital medium with the highest change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022. The number increased by 42 percent in that period. In-app ads ranked second, with a growth rate of 30 percent.
Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022
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GWI (@gwidotcom). (June 8, 2023). Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/
GWI (@gwidotcom). "Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022." Chart. June 8, 2023. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/
GWI (@gwidotcom). (2023). Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/
GWI (@gwidotcom). "Change in The Number of Consumers Who Said They Typically Heard about New Products or Services via Selected Digital Media in The United States between 2020 and 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/
GWI (@gwidotcom), Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022 Statista, https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/ (last visited June 05, 2024)
Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022 [Graph], GWI (@gwidotcom), June 8, 2023. [Online]. Available: https://www.statista.com/statistics/232336/digital-media-product-discovery-usa/