How generation Y interacts with nonprofits via their smartphones, U.S. 2012

This statistic shows U.S. survey respondents answers to a question of the ways in which they had interacted with non-profit organizations through their smartphones in 2012. Survey respondents were from generation Y, aged between 20 and 35 years and only those who owned a smartphone. 17 percent of respondents said they had used their smartphone to tweet from a nonprofit event.

In what ways have you interacted with a nonprofit on your smartphone?

Characteristic	Share of respondents
Email	67%
Facebook	51%
Shared news	33%
Twitter	31%
Voted in contests	25%
Videos	25%
Posted photos	25%
Signed up to volunteer	23%
None	21%
I've tweeted from events	17%
I've checked-in	13%
Other	3%

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Release date

April 2012

More information

Region

United States

Survey time period

2012

Number of respondents

Various samples

Age group

8-19 years

Supplementary notes

Three different survey methodologies were used for the purpose of this study:
Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35.
Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35.
Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.

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