B2B e-mail marketing purposes in the U.S. 2013

Published by Statista Research Department, May 21, 2013
The statistic presents the purposes business-to-business e-mail marketing programs were expected to serve in the United States as of March 2013. During the survey, 18 percent of respondents stated their e-mail marketing program was expected to serve brand awareness.

Business-to-business e-mail marketing purposes in the United States as of March 2013

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Source

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Release date

May 2013

Region

United States

Survey time period

March 2013

Number of respondents

n = 424

Supplementary notes

Numbers may not add up to 100% due to rounding. The Source does not give any information about the type of survey.

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