TV show viewing preference in the U.S. 2023
The majority of 18 to 44-year-old U.S. consumers preferred to binge-watch a whole series, according to 40 percent of respondents to a 2023 survey. In comparison, the share of viewers aged 45 years and older stating to do so was 29 percent, while most of the people interviewed in this age group said that this depends on the TV show.
