Leading soft drink brands in the United Kingdom 2018, by grocery sales value
Private label products
A private label is a form of brand that is owned by a retailer or supplier. It is produced by a contracted manufacturer. The market share of private labels differs from market to market and can be a lot higher than the 19.7 percent mentioned above.
The soft drink market
The soft drink market is split in different categories of drinks. Juice has been the leading category with a market share of almost 25 percent in 2017. Just recently the market share of bottled water overtook that of cola carbonates. Since 2012 the overall consumption of soft drinks per person has fallen to 205.1 liters in 2017.