Outdoor ad spending change in China 2016-2022

Published by
Lai Lin Thomala,
May 10, 2024
In 2022, China's out-of-home (OOH) advertising revenue dropped by 27.6 percent compared to the previous year. Cinema ad spend recorded the highest decrease at 58 percent among other OOH advertising segments.

Out-of-home (OOH) advertising expenditure growth in China from 2016 to 2022

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Release date

February 2023

Region

China

Survey time period

2016 to 2022

Special properties

excludes Hong Kong

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