In 2021, digital advertising accounted for 34 percent of the total advertising spending in South Africa. The share increased by 1.7 percentage points from the value of 32.3 percent reported a year earlier.
Share of digital in advertising spending in South Africa from 2019 to 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Africa
Morocco
6
- Premium Statistic Advertising spending in Morocco 2021-2022
- Premium Statistic Advertising spending in Morocco H1 2019, by medium
- Premium Statistic Advertising spending share in Morocco 2018, by medium
- Premium Statistic Leading advertising categories in Morocco 2022, by ad spend share
- Premium Statistic Leading advertising categories in Morocco 2022, by ad spending
- Premium Statistic Leading advertisers in Morocco 2017, by ad spend
Tunisia
3
Ghana
5
Nigeria
5
Kenya
6
- Premium Statistic Ad revenue in Kenya 2011-2021
- Premium Statistic Ad spend growth in Kenya 2015-2023
- Premium Statistic Kenya ad spend 2018-2020, by medium
- Premium Statistic Kenya internet advertising revenue 2020-2025
- Premium Statistic Radio advertising revenue in Kenya 2013-2023
- Premium Statistic Leading advertisers in Kenya in 2017, by ad spend
Tanzania
5
South Africa
4
Further Content: You might find this interesting as well
Various sources (bizcommunity.com). (September 14, 2023). Share of digital in advertising spending in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/
Various sources (bizcommunity.com). "Share of digital in advertising spending in South Africa from 2019 to 2022." Chart. September 14, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/
Various sources (bizcommunity.com). (2023). Share of digital in advertising spending in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/
Various sources (bizcommunity.com). "Share of Digital in Advertising Spending in South Africa from 2019 to 2022." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/
Various sources (bizcommunity.com), Share of digital in advertising spending in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/ (last visited June 13, 2024)
Share of digital in advertising spending in South Africa from 2019 to 2022 [Graph], Various sources (bizcommunity.com), September 14, 2023. [Online]. Available: https://www.statista.com/statistics/388397/digital-advertising-expenditures-share-south-africa/