programmatic advertising accounted for 61.2 percent of digital display advertising spending worldwide, up from 10.4 percent in 2012. In 2021, the share was expected to increase to 72 percent.
In 2018, Share of programmatic in digital display advertising spending worldwide from 2012 to 2021
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
Further related statistics
10
- Pfizer's ad spending 2006-2023
- Global revenue of the chemical industry 2017-2022, by region
- Gross gambling yield of the gambling industry in Great Britain 2015-2022, by sector
- Paid ad methods used for B2C content marketing North America 2022
- Global Hunger Index scores: leading countries 2017
- Sponsorship spending worldwide 2007-2018
- Sponsorship spending in North America 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Consumer spending on music at retail in Great Britain (UK) 2013, by age and retailer
- Revenue forecast for the U.S. toys and games market 2009-2014
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Global revenue of the chemical industry 2017-2022, by region
- Gross gambling yield of the gambling industry in Great Britain 2015-2022, by sector
- Paid ad methods used for B2C content marketing North America 2022
- Global Hunger Index scores: leading countries 2017
- Sponsorship spending worldwide 2007-2018
- Sponsorship spending in North America 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Consumer spending on music at retail in Great Britain (UK) 2013, by age and retailer
- Revenue forecast for the U.S. toys and games market 2009-2014
SmartInsights.com. (May 21, 2020). Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. "Share of programmatic in digital display advertising spending worldwide from 2012 to 2021." Chart. May 21, 2020. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. (2020). Share of programmatic in digital display advertising spending worldwide from 2012 to 2021. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. "Share of Programmatic in Digital Display Advertising Spending Worldwide from 2012 to 2021." Statista, Statista Inc., 21 May 2020, https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com, Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 Statista, https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/ (last visited June 12, 2024)
Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 [Graph], SmartInsights.com, May 21, 2020. [Online]. Available: https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/