During a 2019 survey carried out among UK consumers, 48 percent of respondents gave their email address to a brand or a shop or a site to receive discounts and offers; 40 percent did so to received e-receipts.
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2022
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
7
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Unique visitors to most popular online retailers in India 2014
- Reasons for using social media to get a customer service response 2012
Further Content: You might find this interesting as well
Statistics
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Unique visitors to most popular online retailers in India 2014
- Reasons for using social media to get a customer service response 2012
UK DMA. (February 13, 2020). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. "Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019." Chart. February 13, 2020. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. (2020). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. "Reasons for Subscribing to E-mails from Brands and Companies among Internet Users in The United Kingdom (Uk) as of December 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA, Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 Statista, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/ (last visited June 12, 2024)
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 [Graph], UK DMA, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/