Female consumers: personal care shopping Canada 2013

This statistic shows the personal care item shopping behavior among female consumers in Canada as of July 2013. During the survey, 59 percent of the respondents said that they have an idea of what they are looking for when shopping for personal care items but also consider other purchases if something catches their eye.

Personal care item shopping behavior among female consumers in Canada as of July 2013*

Characteristic	Very relevant	In between	Not at all relevant
I have an idea of what I'm looking for when I go to buy personal care products and toiletries, but I will consider other purchases if something catches my eye	59%	34%	7%
I want to spend as little time buying toiletries as possible	50%	37%	12%
When I shop for personal care products and toiletries, I try to buy as many items as I anticipate needing, so I don't have to go shopping for them as frequently	50%	32%	18%
I often look in stores for the personal care products I see in magazines or on TV	13%	34%	53%
If I'm feeling down, a new personal care or toiletry item can be a nice pick-me-up	11%	28%	62%
I prefer when salespeople help me learn about and try new products	11%	28%	61%

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Release date

September 2013

More information

Region

Canada

Survey time period

July 19 to 31, 2013

Number of respondents

2,002 respondents

Method of interview

Online survey

Supplementary notes

* Respondents were asked: "How relevant are the following statements to you?"
The source does not provide any information regarding percentage points exceeding or missing from 100 percent.

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