Among the presented European countries, Turkey was the fastest growing search advertising market in 2022, with a year-on-year growth rate of 92.1 ercent. Among Western European markets shown, Austria ranked first, with 17.4 percent.
Change in search advertising spending in Europe in 2022, by country
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Marketer insights
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- FIFA: revenue from marketing rights 2003-2022
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- JPMorgan Chase: ad spend in the U.S. 2009-2022
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IAB Europe. (May 31, 2023). Change in search advertising spending in Europe in 2022, by country [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/
IAB Europe. "Change in search advertising spending in Europe in 2022, by country." Chart. May 31, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/
IAB Europe. (2023). Change in search advertising spending in Europe in 2022, by country. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/
IAB Europe. "Change in Search Advertising Spending in Europe in 2022, by Country." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/
IAB Europe, Change in search advertising spending in Europe in 2022, by country Statista, https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/ (last visited June 13, 2024)
Change in search advertising spending in Europe in 2022, by country [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/448941/largest-online-advertising-markets-in-europe/