This statistic shows the percentage of second screen U.S. user activities that are related to TV or commercials while watching traditional TV or streaming video on TV. During the March 2017 survey period, it was found that 17 percent of multitasking digital video streaming respondents stated that their second screen activities were completely unrelated to TV programs or commercials they were watching.
Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017
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IAB (U.S.). (May 10, 2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017." Chart. May 10, 2017. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). (2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of Second Screen User Activities in The United States That Are Related to Tv or Streaming Video Content as of March 2017." Statista, Statista Inc., 10 May 2017, https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.), Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 Statista, https://www.statista.com/statistics/455490/second-screen-content-tv-relation/ (last visited June 05, 2024)
Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph], IAB (U.S.), May 10, 2017. [Online]. Available: https://www.statista.com/statistics/455490/second-screen-content-tv-relation/