Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.
This statistic displays the value of sales generated via online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. In 2016, 19.4 billion British pounds were generated in sales thanks to online performance marketing. Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
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IAB UK. (April 10, 2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph]. In Statista. Retrieved June 14, 2024, from https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)." Chart. April 10, 2017. Statista. Accessed June 14, 2024. https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. (2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP). Statista. Statista Inc.. Accessed: June 14, 2024. https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of Sales Generated by Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Billion Gbp)." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK, Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) Statista, https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/ (last visited June 14, 2024)
Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph], IAB UK, April 10, 2017. [Online]. Available: https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/