Reactions to commercials during streaming of TV programs in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic describes the reactions to commercials during streaming of TV programs according to viewers in the United States as of May 2015. During the GfK survey, 22 percent of respondents stated that they watched the ad or commercial message.
With the rise of digital media, online advertising formats have been gaining space in the industry. Spending on digital advertising in the U.S. is expected to add up to more than 80 billion U.S. dollars by 2018.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.