Products bought online in the Nordics 2019, by country and category

Published by
L. Yltävä,
Jul 26, 2023
As of 2019, the most popular products to shop online among Nordic consumers were clothing or footwear, according to over 36 percent of respondents from every country. On the other hand, children's items were purchased online only by between four and seven percent of respondents.

Products bought online in the Nordic countries in 2019, by country and category

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Release date

April 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

2019

Number of respondents

85,347 respondents

Age group

18-79 years

Special properties

12 monthly surveys

Method of interview

Online panel

Supplementary notes

Original survey question:
"Vilka typer av fysiska varor har du e-handlat under de senaste 30 dagarna?"

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