Processed meat in the U.S.: share of consumers preferring private labels 2007-2018

Published by
M. Shahbandeh,
Jul 9, 2019
This statistic shows the results of a survey conducted in the United States in December 2017. U.S. consumers were asked about their brand preference when shopping for processed meat. In the latest survey, the share of consumers who indicated that they prefer a private label/store brand amounted to 20 percent.

Share of U.S. consumers preferring a private label/store brand when shopping for processed meat from 2007 to 2018

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Sources

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Release date

February 2018

Region

United States

Survey time period

December 5 and December 14, 2017

Number of respondents

1,500*

Age group

18 years and older

Special properties

U.S. consumers**

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.
The margin of error associated with the survey is 2.1 percent at the 95 percent confidence level.
* Study and survey characteristics apply to 2018 survey. Previous years were conducted based among equally large samples.
** Respondents who have primary or equally shared responsibility for food shopping and do not adhere to a vegetarian or vegan lifestyle.

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