Italy: Sky Italia churn rate 2015-2018

Published by
Julia Stoll,
Feb 22, 2021
In 2018, 10.1 percent of Sky Italia customers terminated their subscription that year. This figure is called the churn rate. The churn rate in 2019 was slightly higher than in the previous year- in 2018, 9.1 percent of Italian customers ended their subscription.

Churn rate of Sky Italia in Italy from 2015 to June 2018

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Release date

October 2018

Region

Italy

Survey time period

2015 to June 30, 2018

Supplementary notes

Churn represents the number of total customers during the year who terminated their subscriptions, net of former customers who reinstated their subscription (within 12 months of terminating their original subscription), expressed as a percentage of total average customers.

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