Leading deodorant brands among buyers of sports clothing and shoes in Germany 2020

Published by Statista Research Department, Jun 21, 2023
This data depicts the results of a survey on the most popular deodorant brands among buyers of sports clothing and shoes in Germany compared to the population in 2020. That year, 15.5 percent of buyers and 12.3 percent of the German population were using deodorant from the brand Axe.

Leading deodorant brands among buyers of sports clothing and shoes in Germany compared to the population in 2020

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Source

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population; in the last 4 weeks

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

For this survey, buyers of sports clothing and shoes were those who bought sports or swimming clothing and sports shoes in the last 12 months before the survey.
Information on main unit:
2020: 23,138 respondents, projection to 70.63 million people
Information on target group "Buyers of sports clothing and sports shoes":
12,199 respondents, projection to 39.05 million people

Further information on methodology available here.

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