Display ad market value vs. ad blocking losses in Canada 2016-2017

Published by
Valentina Dencheva,
Jan 6, 2023
The statistic shows a comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017. According to the estimates, the Canadian display ad market in 2017 was worth approximately 1.8 billion U.S. dollars. At the same time, 864 million U.S. dollars out of this amount was believed to be lost due to ad blocking.

Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (in million U.S. dollars)

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Release date

September 2017

Region

Canada

Survey time period

2016 and 2017

Special properties

figures are estimates

Supplementary notes

Figures were rounded.

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