Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
This statistic compares the average engagement rate with brand sponsored posts on Instagram with the engagement rate for organic content posts in the United Kingdom (UK) during the first half of 2018, broken down by sector. The travel sector showed the highest drop-off in engagement of 14 percent when a brand got involved, while the home & garden sector had the lowest average drop off rate at only 2 percent.