UK: top 10 kids product licenses by market share 2017

This statistic presents the leading 10 children's product licenses in the United Kingdom (UK) in the year ending June 2017, based on share of the market. During this 12-month period, Disney Frozen was the leading license for products purchased for children (up to 15 years), with a 5.37 percent market share. Disney Princess and Star Wars ranked in second and third place, with market shares of 4.31 percent and 3.6 percent, respectively.

Leading 10 children's product licenses in the United Kingdom (UK) in the year ending June 2017, based on share of the market*

Characteristic	Share of licensing market
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Release date

October 2017

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Region

United Kingdom

Survey time period

12 months to June 2017

Supplementary notes

* The data covers adults purchasing licensed products for children up to the age of 14 years across 13 categories: accessories, clothing, consumer electronics, DVD/Blu Ray, footwear, greeting cards, health and beauty products, party supplies, publishing, school equipment, traditional toys and video games and accessories.

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