The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019. The survey found that 58 percent of respondents chose to watch one long ad before the beginning of the video, while 22 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019." Chart. April 9, 2019. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 Statista, https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/ (last visited June 13, 2024)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019 [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996109/us-adults-choosing-long-video-ads-over-short-ones-when-streaming/