Social media in Southeast Asia - statistics & facts
Key insights
- Most-used social media platform in SEA
Detailed statistics
Most used online platforms SEA 2022
- Largest social media user base in SEA
- Indonesia
Detailed statistics
Number of social media user accounts APAC 2024, by country
- Country with the highest social media penetration in SEA
- Brunei
Detailed statistics
Social media penetration rate APAC 2024, by country
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
5
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Global social networks ranked by number of users 2024
- Premium Statistic Social media: global penetration rate 2024, by region
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Social media penetration SEA 2023, by country
Overview
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Premium Statistic
Number of global social network users 2017-2027
Number of global social network users 2017-2027
Number of social media users worldwide from 2017 to 2027 (in billions)
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Basic Statistic
Global social networks ranked by number of users 2024
Global social networks ranked by number of users 2024
Most popular social networks worldwide as of April 2024, ranked by number of monthly active users (in millions)
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Premium Statistic
Social media: global penetration rate 2024, by region
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
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Premium Statistic
Number of social media user accounts APAC 2024, by country
Number of social media user accounts APAC 2024, by country
Number of social media user accounts in the Asia-Pacific region as of January 2024, by country or territory (in millions)
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Premium Statistic
Social media penetration SEA 2023, by country
Social media penetration SEA 2023, by country
Social media penetration in Southeast Asia as of January 2023, by country
Internet usage
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- Premium Statistic Internet economy size SEA 2015-2025
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic Internet penetration SEA 2022, by country
- Premium Statistic Internet users in Southeast Asia 2014-2029
- Premium Statistic Mobile internet users in Southeast Asia 2010-2029
Internet usage
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Premium Statistic
Internet economy size SEA 2015-2025
Internet economy size SEA 2015-2025
Internet economy size in Southeast Asia from 2015 to 2023, with a forecast for 2025 (in billion U.S. dollars)
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Premium Statistic
Internet economy size SEA 2023, by country
Internet economy size SEA 2023, by country
Internet economy size in Southeast Asia in 2023, by country (in billion U.S. dollars)
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Premium Statistic
Internet penetration SEA 2022, by country
Internet penetration SEA 2022, by country
Internet penetration in Southeast Asia as of July 2022, by country
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Premium Statistic
Internet users in Southeast Asia 2014-2029
Internet users in Southeast Asia 2014-2029
Number of internet users in Southeast Asia from 2014 to 2029 (in millions)
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Premium Statistic
Mobile internet users in Southeast Asia 2010-2029
Mobile internet users in Southeast Asia 2010-2029
Number of mobile internet users in Southeast Asia from 2010 to 2029 (in millions)
Major platforms
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- Premium Statistic Share of social media traffic SEA 2024, by country and platform
- Premium Statistic Most used online platforms SEA 2022
- Premium Statistic Market share of Facebook SEA 2023, by country
- Premium Statistic Market share of Instagram SEA 2023, by country
- Premium Statistic Market share of X (Twitter) SEA 2023, by country
- Premium Statistic Market share of YouTube SEA 2023, by country
Major platforms
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Premium Statistic
Share of social media traffic SEA 2024, by country and platform
Share of social media traffic SEA 2024, by country and platform
Share of social media traffic in Southeast Asia in 2024, by country and platform
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Premium Statistic
Most used online platforms SEA 2022
Most used online platforms SEA 2022
Most used online platforms in Southeast Asia in 2022
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Premium Statistic
Market share of Facebook SEA 2023, by country
Market share of Facebook SEA 2023, by country
Social media market share of Facebook in Southeast Asia in 2023, by country
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Premium Statistic
Market share of Instagram SEA 2023, by country
Market share of Instagram SEA 2023, by country
Social media market share of Instagram in Southeast Asia in 2023, by country
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Premium Statistic
Market share of X (Twitter) SEA 2023, by country
Market share of X (Twitter) SEA 2023, by country
Social media market share of X (formerly Twitter) in Southeast Asia in 2023, by country
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Premium Statistic
Market share of YouTube SEA 2023, by country
Market share of YouTube SEA 2023, by country
Social media market share of YouTube in Southeast Asia in 2023, by country
Leading platforms by market
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- Premium Statistic Market share of social media platforms Indonesia 2023
- Premium Statistic Social media platforms market share Philippines 2023, by type
- Premium Statistic Market share of mobile social media platforms Singapore 2024
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2023
Leading platforms by market
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Premium Statistic
Market share of social media platforms Indonesia 2023
Market share of social media platforms Indonesia 2023
Market share of leading social media platforms in Indonesia in 2023
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Premium Statistic
Social media platforms market share Philippines 2023, by type
Social media platforms market share Philippines 2023, by type
Market share of social media platforms in the Philippines in 2023, by type
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Premium Statistic
Market share of mobile social media platforms Singapore 2024
Market share of mobile social media platforms Singapore 2024
Market share of leading social media platforms for mobile devices in Singapore as of April 2024
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Premium Statistic
Penetration rate of leading social media apps among consumers in Vietnam Q3 2023
Penetration rate of leading social media apps among consumers in Vietnam Q3 2023
Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023
Social commerce
5
- Premium Statistic Market size of social commerce SEA 2021, by country
- Premium Statistic Leading online channels for shopping research SEA 2021
- Premium Statistic Leading online shopping channels by consumer spending SEA 2021
- Premium Statistic Share of first time shoppers on social media SEA 2021
- Premium Statistic Leading difficulties of shopping social media SEA 2021
Social commerce
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Premium Statistic
Market size of social commerce SEA 2021, by country
Market size of social commerce SEA 2021, by country
Market size of social commerce in Southeast Asia in 2021, by selected country (in billion U.S. dollars)
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Premium Statistic
Leading online channels for shopping research SEA 2021
Leading online channels for shopping research SEA 2021
Leading online channels for shopping research in Southeast Asia in 2021
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Premium Statistic
Leading online shopping channels by consumer spending SEA 2021
Leading online shopping channels by consumer spending SEA 2021
Leading online shopping channels by consumer spending in Southeast Asia in 2021
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Premium Statistic
Share of first time shoppers on social media SEA 2021
Share of first time shoppers on social media SEA 2021
Share of first time shoppers on social media in Southeast Asia in 2021, by country
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Premium Statistic
Leading difficulties of shopping social media SEA 2021
Leading difficulties of shopping social media SEA 2021
Leading difficulties regarding shopping on social media platforms in Southeast Asia in 2021
Consumer behavior
5
- Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
- Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
- Premium Statistic Share of internet users using social media for work APAC Q1 2023, by country
- Premium Statistic Preference for virtual influencers to speak the same language SEA 2022, by country
- Premium Statistic Preference for virtual influencers to look ethnically similar SEA 2021, by country
Consumer behavior
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Premium Statistic
Daily time spent spent using social media APAC Q1 2023, by country
Daily time spent spent using social media APAC Q1 2023, by country
Average daily time spent using social media in the Asia-Pacific region in the first quarter of 2023, by country (in hours and minutes)
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Premium Statistic
Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2023, by country or territory
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Premium Statistic
Share of internet users using social media for work APAC Q1 2023, by country
Share of internet users using social media for work APAC Q1 2023, by country
Share of internet users who use social media for work purposes in the Asia-Pacific region as of the first quarter of 2023, by country or territory
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Premium Statistic
Preference for virtual influencers to speak the same language SEA 2022, by country
Preference for virtual influencers to speak the same language SEA 2022, by country
Preference for virtual influencers to speak the same language in Southeast Asia in 2022, by selected country
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Premium Statistic
Preference for virtual influencers to look ethnically similar SEA 2021, by country
Preference for virtual influencers to look ethnically similar SEA 2021, by country
Preference for virtual influencers to look ethnically similar in Southeast Asia in 2022, by selected country
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