E-commerce on TikTok – statistics & facts
Key insights
- Rank in social commerce experience
- 4th
Detailed statistics
Social media offering the best social commerce experience worldwide 2023
- Share of TikTok sales coming from livestreams vs. video
- 89%
Detailed statistics
Live versus video sales of beauty products on TikTok 2022-2023
- Social commerce global revenue
- 700bn USD
Detailed statistics
Social commerce revenue worldwide 2018-2028
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Social commerce revenue worldwide 2018-2028
Social commerce revenue worldwide 2018-2028
Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)
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Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023
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Social commerce sales value worldwide 2022-2030
Social commerce sales value worldwide 2022-2030
Value of social commerce sales worldwide from 2022 to 2030 (in billion U.S. dollars)
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Share of social commerce sales in e-commerce retail sales in China 2019-2025
Share of social commerce sales in e-commerce retail sales in China 2019-2025
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025
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Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023
Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023
Share of online clothing shoppers influenced by social media who have used TikTok Shop in the United States as of September 2023
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Social commerce revenue in the UK 2018-2027, by platform
Social commerce revenue in the UK 2018-2027, by platform
Social commerce revenue in the United Kingdom (UK) from 2018 to 2027, by platform (in billion U.S. dollars)
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Social commerce revenue in Germany 2018-2027, by platform
Social commerce revenue in Germany 2018-2027, by platform
Social commerce revenue in Germany from 2018 to 2027, by platform (in billion U.S. dollars)
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Social commerce GMV in the U.S. 2023-2028
Social commerce GMV in the U.S. 2023-2028
Social commerce Gross Merchandise Value (GMV) in the United States from 2023 to 2028 (in billion U.S. dollars)
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Social commerce GMV in Latin America 2023-2028
Social commerce GMV in Latin America 2023-2028
Social commerce Gross Merchandise Value (GMV) in Latin America from 2023 to 2028 (in billion U.S. dollars)
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Social commerce revenue in France 2018-2027, by platform
Social commerce revenue in France 2018-2027, by platform
Social commerce revenue in France from 2018 to 2027, by platform (in million U.S. dollars)
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Social commerce revenue in Europe 2018-2027
Social commerce revenue in Europe 2018-2027
Social commerce revenue in Europe from 2018 to 2027 (in billion U.S. dollars)
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Social commerce revenue in Italy 2018-2027, by platform
Social commerce revenue in Italy 2018-2027, by platform
Social commerce revenue in Italy from 2018 to 2027, by platform (in million U.S. dollars)
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Social commerce revenue in Spain 2018-2027, by platform
Social commerce revenue in Spain 2018-2027, by platform
Social commerce revenue in Spain from 2018 to 2027, by platform (in million U.S. dollars)
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Most used social commerce platforms by digital shoppers in the U.S. 2023
Most used social commerce platforms by digital shoppers in the U.S. 2023
Most popular social commerce platforms among digital buyers in the United States in 2023
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Share of social commerce shoppers APAC 2023, by country
Share of social commerce shoppers APAC 2023, by country
Share of social commerce shoppers in the Asia-Pacific region in 2023, by selected country
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Top social sites for beauty e-commerce in the UK 2023, by purchase intent clicks
Top social sites for beauty e-commerce in the UK 2023, by purchase intent clicks
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
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Main drivers for increased social media purchases worldwide 2023
Main drivers for increased social media purchases worldwide 2023
Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023
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Social media offering the best social commerce experience worldwide 2023
Social media offering the best social commerce experience worldwide 2023
Social media platforms offering the best social commerce experience worldwide in 2023
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Top social commerce sites for personal care in the UK 2023, by purchase intent clicks
Top social commerce sites for personal care in the UK 2023, by purchase intent clicks
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
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Social commerce GMV distribution SEA 2022
Social commerce GMV distribution SEA 2022
Social commerce distribution of gross merchandise value (GMV) in Southeast Asia in 2022 (in billion U.S. dollars)
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Main social networks used for commercial purposes in Spain 2023
Main social networks used for commercial purposes in Spain 2023
Leading social networks used by e-commerce professionals in Spain in 2023
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Social commerce share of online retail sales in the U.S. 2021-2027
Social commerce share of online retail sales in the U.S. 2021-2027
Social commerce as share of total online retail sales in the United States from 2021 to 2027
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Average retail social commerce sales per buyer in the U.S. 2020-2027
Average retail social commerce sales per buyer in the U.S. 2020-2027
Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars)
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Social referrals to e-commerce sites in the UK 2021-2023, by device
Social referrals to e-commerce sites in the UK 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 1st quarter 2021 to 1st quarter 2023, by device
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Social referrals to e-commerce sites in France 2021-2023, by device
Social referrals to e-commerce sites in France 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in France from 1st quarter 2021 to 1st quarter 2023, by device
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Investment changes in social commerce planned by U.S. creators 2023
Investment changes in social commerce planned by U.S. creators 2023
Share of content creators in the United States October who will be increasing vs. reducing their social commerce time investment as of October 2023
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Social referrals to e-commerce sites in the Nordics 2023, by device
Social referrals to e-commerce sites in the Nordics 2023, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2023, by device
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Social referrals to e-commerce sites in Germany 2021-2023, by device
Social referrals to e-commerce sites in Germany 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in Germany from 1st quarter 2021 to 1st quarter 2023, by device
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Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q3 2023
Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q3 2023
Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023
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Social referrals to e-commerce sites in Belgium 2021-2023, by device
Social referrals to e-commerce sites in Belgium 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in Belgium from 1st quarter 2021 to 1st quarter 2023, by device
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Social referrals to e-commerce sites in Spain 2021-2023, by device
Social referrals to e-commerce sites in Spain 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in Spain from 1st quarter 2021 to 1st quarter 2023, by device
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Social referrals to e-commerce sites in Italy 2023, by device
Social referrals to e-commerce sites in Italy 2023, by device
Share of visits to e-commerce websites from social media referrals in Italy in the 4th quarter 2023, by device
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Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
Most popular social commerce platforms among digital buyers in the United States in 2023, by age group
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TikTok social buyers in the U.S. 2022-2026
TikTok social buyers in the U.S. 2022-2026
TikTok social buyers in the United States from 2022 to 2026 (in millions)
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Investments intentions on social media of e-commerce companies in Italy 2023
Investments intentions on social media of e-commerce companies in Italy 2023
Share of e-commerce companies planning to invest in social media in Italy in 2023
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Reasons for not buying via social commerce platforms in the U.S. 2023
Reasons for not buying via social commerce platforms in the U.S. 2023
Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023
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Share of TikTok users believing brands should be on social media in Brazil 2023-2024
Share of TikTok users believing brands should be on social media in Brazil 2023-2024
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024
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Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023
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Total and e-commerce U.S. retail trade sales 2000-2023
Total and e-commerce U.S. retail trade sales 2000-2023
Total and e-commerce value of U.S. retail trade sales from 2000 to 2023 (in billion U.S. dollars)
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Social commerce GMV SEA 2018-2027
Social commerce GMV SEA 2018-2027
Social commerce gross merchandise value (GMV) in the Southeast Asia from 2018-2022, with a forecast for 2027 (in billion U.S. dollars)
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Top social commerce platforms in Belgium 2022
Top social commerce platforms in Belgium 2022
Leading social media platforms for e-commerce in Belgium in 2022
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Top social commerce platforms in the Netherlands 2022
Top social commerce platforms in the Netherlands 2022
Leading social media platforms for e-commerce in the Netherlands in 2022
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Number of visits at seller-vn.tiktok.com Vietnam 2023
Number of visits at seller-vn.tiktok.com Vietnam 2023
Number of traffics at seller-vn.tiktok.com in Vietnam from January to April 2023 (in millions)
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Social referrals to e-commerce sites in the Netherlands and Belgium 2023, by device
Social referrals to e-commerce sites in the Netherlands and Belgium 2023, by device
Share of visits to e-commerce websites from social media referrals in the Netherlands and Belgium in 3rd quarter of 2023, by device
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Most trending skincare hashtag on TikTok 2023, by number of views
Most trending skincare hashtag on TikTok 2023, by number of views
Most popular skincare trends on TikTok in 2023, by number of hashtag views
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Main social media platforms for product research in Western Europe 2023
Main social media platforms for product research in Western Europe 2023
Most used social media platforms for product research in selected countries in Western Europe in 2023
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Number of U.S. social buyers 2021-2027
Number of U.S. social buyers 2021-2027
Number of social commerce buyers in the United States from 2021 to 2027 (in millions)
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Leading social commerce platforms worldwide 2023, by country
Leading social commerce platforms worldwide 2023, by country
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
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Social networks most likely to be used to make online purchases globally 2023
Social networks most likely to be used to make online purchases globally 2023
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023
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Main holiday shopping social commerce activities in the U.S. 2019-2023
Main holiday shopping social commerce activities in the U.S. 2019-2023
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023
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