Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Detailed statistics
Countries with the most YouTube users 2024
Detailed statistics
YouTube penetration in selected Latin American countries 2023
Detailed statistics
Monthly time spent on YouTube app in selected Latin American countries 2022
Countries with the most YouTube users 2024
Leading countries based on YouTube audience size as of January 2024 (in millions)
Countries with the highest monthly traffic volume to YouTube.com 2022
Leading countries for monthly traffic to YouTube.com in December 2023 (in billion visits)
YouTube IAP revenues 2024, by region
YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars)
Monthly time spent on YouTube app in selected Latin American countries 2022
Average monthly time spent on YouTube app in selected Latin American countries in 2022 (in hours.minutes)
YouTube penetration in selected Latin American countries 2023
YouTube penetration in selected Latin American countries as of July 2023
South America: social media sites market share 2019-2023
Most popular social media websites South America from August 2019 to November 2023, based on share of visits
Most used video live streaming sites by brand in Brazil 2023
Most used video live streaming sites by brand in Brazil in 2023
Most used video live streaming sites by brand in Mexico 2023
Most used video live streaming sites by brand in Mexico in 2023
Most used social media platforms by type in Brazil 2023
Most used social media platforms by type in Brazil as of December 2023
Most used social media platforms by type in Mexico 2023
Most used social media platforms by type in Mexico as of December 2023
Argentina: most visited websites 2023, by total visits
Leading websites in Argentina from September to November 2023, by total visits (in millions)
Brazil: most visited websites 2023, by total visits
Leading websites in Brazil from September to November 2023, by total visits (in millions)
Colombia: most visited websites 2023, by total visits
Leading websites in Colombia from September to November 2023, by total visits (in millions)
Mexico: most visited websites 2023, by total visits
Leading websites in Mexico from September to November 2023, by total visits (in millions)
YouTube quarterly app downloads Latin America Q2 2023, by country
Number of YouTube app downloads in selected Latin American countries in 2nd quarter 2023, by country (in millions)
YouTube quarterly app revenue Latin America Q2 2023, by country
YouTube app revenue in selected Latin American countries in 2nd quarter 2023, by country (in million U.S. dollars)
YouTube brand profile in Brazil 2023
YouTube brand awareness, usage, popularity, loyalty, and buzz among social media users in Brazil as of June 2023
YouTube brand profile in Mexico 2023
YouTube brand awareness, usage, popularity, loyalty, and buzz among social media users in Mexico as of June 2023
YouTube Premium brand profile in Brazil 2023
YouTube Premium brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in Brazil as of June 2023
YouTube Premium brand profile in Mexico 2023
YouTube Premium brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in Mexico as of June 2023
YouTube Music brand profile in Brazil 2023
YouTube Music brand awareness, usage, popularity, loyalty, and buzz among digital music user consumers in Brazil in 2023
YouTube Music brand profile in Mexico 2023
YouTube Music brand awareness, usage, popularity, loyalty, and buzz among digital music user consumers in Mexico as of June 2023
Leading YouTube search queries in Argentina 2023
Most popular YouTube search queries in Argentina in 2023 (index value)
Leading YouTube search queries in Brazil 2023
Most popular YouTube search queries in Brazil in 2023 (index value)
Leading YouTube search queries in Chile 2023
Most popular YouTube search queries in Chile in 2023 (index value)
Leading YouTube search queries in Colombia 2022
Most popular YouTube search queries in Colombia in 2022 (index value)
Leading YouTube search queries in Mexico 2023
Most popular YouTube search queries in Mexico in 2023 (index value)
Leading YouTube search queries in Peru 2022
Most popular YouTube search queries in Peru in 2022 (index value)
Latin America: most viewed YouTube channels 2023
YouTube channels in Latin America and the Caribbean with the highest number of video views as of August 2023 (in billions)
Argentina: most viewed YouTube channels 2023
YouTube channels in Argentina with the highest number of video views as of December 2023 (in billions)
Brazil: most viewed YouTube channels 2023
YouTube channels in Brazil with the highest number of video views as of December 2023 (in billions)
Chile: most viewed YouTube channels 2023
YouTube channels in Chile with the highest number of video views as of December 2023 (in billions)
Colombia: most viewed YouTube channels 2023
YouTube channels in Colombia with the highest number of video views as of December 2023 (in billions)
Mexico: most viewed YouTube channels 2023
YouTube channels in Mexico with the highest number of video views as of December 2023 (in billions)
Peru: most viewed YouTube channels 2023
YouTube channels in Peru with the highest number of video views as of December 2023 (in billions)
Latin America: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Latin America as of June 2023, by number of subscribers (in millions)
Argentina: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Argentina as of December 2023, by number of subscribers (in millions)
Brazil: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Brazil as of August 2023, by number of subscribers (in millions)
Chile: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Chile as of December 2023, by number of subscribers (in millions)
Colombia: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Colombia as of August 2023, by number of subscribers (in millions)
Mexico: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Mexico as of December 2023, by number of subscribers (in millions)
Peru: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Peru as of December 2023, by number of subscribers (in millions)
Digital video ad spend in Latin America and the Caribbean 2017-2027
Digital video advertising spending in Latin America and the Caribbean from 2017 to 2027 (in billion U.S. dollars)
Digital ad spend in Latin America and the Caribbean 2023, by format
Digital advertising spending in Latin America and the Caribbean in 2023, by format (in billion U.S. dollars)
Digital video ad spend in Latin America & the Caribbean 2022, by country
Digital video advertising spending in selected countries in Latin America and the Caribbean in 2022 (in million U.S. dollars)
Estimated advertising spending on YouTube.com in Latin America 2019-2023
Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars)
Distribution of ad spend on YouTube in Latin America 2023, by selected market
Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market
Top brands advertising on YouTube in Latin America 2023, by estimated ad spend share
Leading brands advertising on YouTube.com in Latin America in 2023, by estimated ad spend share
Top sectors advertising on YouTube in Latin America 2023, by estimated ad spend share
Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share
YouTube: most watched Latin artists' music videos 2023
Most viewed YouTube music videos from Latin American artists as of August 2023 (in billions)
YouTube: most commented music videos from Latin artists 2023
Most commented YouTube music videos from Latin American artists as of July 2023 (in 1,000s)
YouTube: most liked music videos from Latin artists 2023
Most liked YouTube music videos from Latin American artists as of August 2023 (in millions)
YouTube: most watched music videos from Brazilian artists 2023
Most viewed YouTube music videos from Brazilian artists as of August 2023 (in millions)
YouTube: most watched music videos from Mexican artists 2023
Most viewed YouTube music videos from Mexican artists as of August 2023 (in millions)
YouTube: most viewed Shakira videos 2023
Most watched Shakira videos on YouTube as of August 2023 (in billion views)
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)