But why does being a valuable brand matter? Strong brands enhance business performance primarily through their influence on customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
Brand value - statistics & facts
But why does being a valuable brand matter? Strong brands enhance business performance primarily through their influence on customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
Key insights
- Most valuable brand worldwide
- Apple
Detailed statistics
Most valuable brands worldwide 2024
- Most valuable brand nation
- United States
Detailed statistics
Most valuable nation brands 2024
- Industry with the highest aggregate brand value
- Business technology and services platforms
Detailed statistics
Brand value worldwide 2023, by industry
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Global overview
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- Premium Statistic Aggregate value of most valuable brands worldwide 2006-2023
- Basic Statistic Most valuable brands worldwide 2024
- Premium Statistic Fastest growing brands worldwide 2023, by brand value growth
- Basic Statistic Most valuable nation brands 2024
- Basic Statistic Biggest companies in the world by market value 2023
Global overview
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Premium Statistic
Aggregate value of most valuable brands worldwide 2006-2023
Aggregate value of most valuable brands worldwide 2006-2023
Aggregate value of 100 most valuable brands worldwide from 2006 to 2023 (in trillion U.S. dollars)
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Basic Statistic
Most valuable brands worldwide 2024
Most valuable brands worldwide 2024
Most valuable brands worldwide in 2024 (in billion U.S. dollars)
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Premium Statistic
Fastest growing brands worldwide 2023, by brand value growth
Fastest growing brands worldwide 2023, by brand value growth
Fastest growing brands among best global brands worldwide in 2023, by brand value growth rate
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Basic Statistic
Most valuable nation brands 2024
Most valuable nation brands 2024
Most valuable nation brands worldwide in 2024 (in trillion U.S. dollars)
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Basic Statistic
Biggest companies in the world by market value 2023
Biggest companies in the world by market value 2023
The 100 largest companies in the world by market capitalization in 2023 (in billion U.S. dollars)
Regional overview
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- Premium Statistic Value of most valuable brands worldwide 2023, by region
- Premium Statistic Most valuable brands worldwide 2024, by region
- Basic Statistic Most valuable European brands 2023
- Premium Statistic Most valuable brands in Latin America 2023
- Basic Statistic Most valuable brands APAC 2023, by brand value
- Premium Statistic Brand value of the leading 10 most valuable Middle Eastern brands 2023
Regional overview
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Premium Statistic
Value of most valuable brands worldwide 2023, by region
Value of most valuable brands worldwide 2023, by region
Aggregate value of most valuable 100 brands worldwide in 2023, by region (in billion euros)
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Premium Statistic
Most valuable brands worldwide 2024, by region
Most valuable brands worldwide 2024, by region
Most valuable brands worldwide in 2024, by region (in billion U.S. dollars)
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Basic Statistic
Most valuable European brands 2023
Most valuable European brands 2023
Leading European corporate brands in 2023, by brand value (in billion euros)
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Most valuable brands in Latin America 2023
Most valuable brands in Latin America 2023
Leading Latin American brands in 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Most valuable brands APAC 2023, by brand value
Most valuable brands APAC 2023, by brand value
Most valuable brands in the Asia-Pacific region in 2023, by brand value (in billion U.S. dollars)
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Brand value of the leading 10 most valuable Middle Eastern brands 2023
Brand value of the leading 10 most valuable Middle Eastern brands 2023
Leading brands in the Middle East in 2023, by brand value (in billion U.S. dollars)
Leading countries
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- Premium Statistic Distribution of brand value worldwide 2023, by country
- Basic Statistic Most valuable U.S. brands 2024
- Basic Statistic Most valuable French brands 2023
- Basic Statistic Most valuable German brands 2023
- Basic Statistic Most valuable brands of China by BrandZ 2023
- Basic Statistic Most valuable brands in India 2023
- Premium Statistic Most valuable brands in Brazil 2023-2024
- Premium Statistic Most valuable Mexican brands 2023
- Premium Statistic Most valuable South African brands 2024
Leading countries
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Distribution of brand value worldwide 2023, by country
Distribution of brand value worldwide 2023, by country
Distribution of the aggregate value of 100 most valuable brands worldwide in 2023, by country
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Basic Statistic
Most valuable U.S. brands 2024
Most valuable U.S. brands 2024
Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars)
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Basic Statistic
Most valuable French brands 2023
Most valuable French brands 2023
Leading French brands in 2023, by brand value (in billion euros)
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Basic Statistic
Most valuable German brands 2023
Most valuable German brands 2023
Leading German brands in 2023, by brand value (in billion euros)
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Basic Statistic
Most valuable brands of China by BrandZ 2023
Most valuable brands of China by BrandZ 2023
Most valuable brands of China as of May 2023, based on BrandZ evaluation (in million U.S. dollars)
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Basic Statistic
Most valuable brands in India 2023
Most valuable brands in India 2023
Most valuable brands in India in 2023, by brand value (in billion U.S. dollars)
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Most valuable brands in Brazil 2023-2024
Most valuable brands in Brazil 2023-2024
Most valuable brands in Brazil in 2023 and 2024, by brand value (in billion U.S. dollars)
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Most valuable Mexican brands 2023
Most valuable Mexican brands 2023
Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars)
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Most valuable South African brands 2024
Most valuable South African brands 2024
Leading South African brands worldwide in 2024, by brand value (in billion South African rand)
Industry leaders
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- Premium Statistic Brand value worldwide 2023, by industry
- Premium Statistic Most valuable brands worldwide 2023, by industry
- Basic Statistic Brand value growth 2023, by sector
- Basic Statistic Most valuable technology brands worldwide 2023
- Premium Statistic Telecom operators by brand value 2024
- Premium Statistic Brand value of the leading FMCG brands worldwide 2023
- Premium Statistic World: most valuable retail brands 2023
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
- Premium Statistic World's most valuable pharmaceutical brands 2023 by brand value
- Premium Statistic Most valuable automotive brands worldwide by brand value 2023
Industry leaders
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Premium Statistic
Brand value worldwide 2023, by industry
Brand value worldwide 2023, by industry
Aggregate value of 100 most valuable brands worldwide in 2023, by industry (in billion U.S. dollars)
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Premium Statistic
Most valuable brands worldwide 2023, by industry
Most valuable brands worldwide 2023, by industry
Most valuable brands worldwide in 2023, by industry (in billion U.S. dollars)
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Basic Statistic
Brand value growth 2023, by sector
Brand value growth 2023, by sector
Change in brand value worldwide in 2023, by sector
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Basic Statistic
Most valuable technology brands worldwide 2023
Most valuable technology brands worldwide 2023
Most valuable technology brands worldwide in 2023 (in billion U.S. dollars)
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Premium Statistic
Telecom operators by brand value 2024
Telecom operators by brand value 2024
Ranking of telecom operators by brand value in 2024 (in billion U.S. dollars)
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Premium Statistic
Brand value of the leading FMCG brands worldwide 2023
Brand value of the leading FMCG brands worldwide 2023
Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars)
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Premium Statistic
World: most valuable retail brands 2023
World: most valuable retail brands 2023
Most valuable retail brands worldwide in 2023, by brand value (in million U.S. dollars)
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Premium Statistic
Most valuable media & entertainment brands worldwide 2023
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Premium Statistic
World's most valuable pharmaceutical brands 2023 by brand value
World's most valuable pharmaceutical brands 2023 by brand value
Most valuable pharmaceutical brands worldwide as of 2023 (in billion U.S. dollars)
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Premium Statistic
Most valuable automotive brands worldwide by brand value 2023
Most valuable automotive brands worldwide by brand value 2023
Most valuable brands within the automotive sector worldwide as of 2023, by brand value (in billion U.S. dollars)
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