E-commerce in Brazil - statistics & facts
Key insights
- Share in Latin America's e-commerce market
- 28.5%
Detailed statistics
E-commerce market share in Latin America and the Caribbean 2024, by country
- Online shopping revenue
- 185.7bn BRL
Detailed statistics
B2C e-commerce revenue in Brazil 2017-2023
- Quarterly number of unique e-shoppers
- 37m
Detailed statistics
Brazil: number of unique e-commerce users 2019-2022
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Current statistics on this topic
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Overview
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- Premium Statistic Global retail e-commerce revenue 2023, by region
- Premium Statistic Retail e-commerce sales in Latin America 2019-2025
- Premium Statistic Total retail e-commerce revenue in Brazil 2017-2028
- Premium Statistic B2C e-commerce revenue in Brazil 2017-2023
- Premium Statistic Online sales as share of total retail in Brazil 2015-2022
- Premium Statistic Number of online stores in Brazil 2012-2022
Overview
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Global retail e-commerce revenue 2023, by region
Global retail e-commerce revenue 2023, by region
Total retail e-commerce revenue worldwide in 2023, by region (in billion U.S. dollars)
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Retail e-commerce sales in Latin America 2019-2025
Retail e-commerce sales in Latin America 2019-2025
Retail e-commerce sales in Latin America from 2019 to 2025 (in billion U.S. dollars)
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Total retail e-commerce revenue in Brazil 2017-2028
Total retail e-commerce revenue in Brazil 2017-2028
Retail e-commerce revenue in Brazil from 2017 to 2028 (in billion U.S. dollars)
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B2C e-commerce revenue in Brazil 2017-2023
B2C e-commerce revenue in Brazil 2017-2023
Annual online shopping revenue in Brazil from 2017 to 2023 (in billion Brazilian reals)
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Online sales as share of total retail in Brazil 2015-2022
Online sales as share of total retail in Brazil 2015-2022
E-commerce as a percentage of total retail sales in Brazil from 2015 to 2022
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Number of online stores in Brazil 2012-2022
Number of online stores in Brazil 2012-2022
Number of online stores in Brazil from 2012 to 2022 (in 1,000s)
Categories
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- Premium Statistic Net Promoter Score of selected industry sectors in Brazil 2022
- Premium Statistic Most popular categories for online purchases in Brazil 2023
- Premium Statistic Online vs. offline purchases by category in Brazil 2022
- Premium Statistic Most returned online purchases by category in Brazil 2023
- Premium Statistic Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share
- Premium Statistic Main e-commerce categories in Brazil 2023, by GMV
- Premium Statistic Main e-commerce categories in Brazil 2023, by orders share
Categories
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Net Promoter Score of selected industry sectors in Brazil 2022
Net Promoter Score of selected industry sectors in Brazil 2022
Net Promoter Score of selected product or service categories in Brazil in 2022
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Most popular categories for online purchases in Brazil 2023
Most popular categories for online purchases in Brazil 2023
Most popular categories for online purchases in Brazil as of December 2023
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Online vs. offline purchases by category in Brazil 2022
Online vs. offline purchases by category in Brazil 2022
Online vs. offline purchases by category in Brazil in 2022
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Most returned online purchases by category in Brazil 2023
Most returned online purchases by category in Brazil 2023
Most returned online purchases by category in Brazil as of December 2023
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Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share
Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share
Sales distribution of the extended retail e-commerce sector in Brazil from 2020 to 2022, by segment
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Main e-commerce categories in Brazil 2023, by GMV
Main e-commerce categories in Brazil 2023, by GMV
Leading retail e-commerce categories in Brazil in 1st half 2023, by Gross Merchandise Volume (GMV) share
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Main e-commerce categories in Brazil 2023, by orders share
Main e-commerce categories in Brazil 2023, by orders share
Leading e-commerce categories in Brazil in 1st half 2023, by orders share
Digital channel growth
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- Premium Statistic Digital commerce channels B2B companies are investing in in Brazil 2022
- Premium Statistic B2B organizations' revenue share from digital channels in Brazil 2021-2025
- Premium Statistic Main digital commerce channels B2C companies invested in in Brazil 2022
- Premium Statistic B2C organizations' revenue share from digital channels in Brazil 2020-2024
Digital channel growth
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Digital commerce channels B2B companies are investing in in Brazil 2022
Digital commerce channels B2B companies are investing in in Brazil 2022
Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel
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B2B organizations' revenue share from digital channels in Brazil 2021-2025
B2B organizations' revenue share from digital channels in Brazil 2021-2025
Share of business-to-business (B2B) organizations' revenue coming from digital channels in Brazil in selected years from 2021 to 2025
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Main digital commerce channels B2C companies invested in in Brazil 2022
Main digital commerce channels B2C companies invested in in Brazil 2022
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Brazil in 2022, by channel
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B2C organizations' revenue share from digital channels in Brazil 2020-2024
B2C organizations' revenue share from digital channels in Brazil 2020-2024
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024
Retailers & marketplaces
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- Premium Statistic Most popular online shops in Brazil 2023
- Premium Statistic Share of monthly visits of leading e-commerce websites in Brazil 2022
- Premium Statistic Monthly visits to leading e-commerce and retail sites in Brazil 2024
- Premium Statistic Highest grossing online retailers 2021, by first-party online sales
- Premium Statistic Leading online marketplaces in Brazil 2021, by GMV
- Premium Statistic Funds raised by online food delivery companies in Brazil 2022
- Premium Statistic MercadoLivre revenue in Brazil 2015-2022
- Premium Statistic Amazon Brazil key figures 2023
- Premium Statistic Magazine Luiza: e-commerce sales 2016-2023, by type
- Premium Statistic Via Varejo's gross revenue 2018-2022, by sales channel
Retailers & marketplaces
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Most popular online shops in Brazil 2023
Most popular online shops in Brazil 2023
Most popular online shops in Brazil as of December 2023
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Share of monthly visits of leading e-commerce websites in Brazil 2022
Share of monthly visits of leading e-commerce websites in Brazil 2022
E-commerce platforms with the highest monthly visit share in Brazil in 2022
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Monthly visits to leading e-commerce and retail sites in Brazil 2024
Monthly visits to leading e-commerce and retail sites in Brazil 2024
Average number of monthly visits to leading e-commerce and retail websites in Brazil in February 2024 (in millions)
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Highest grossing online retailers 2021, by first-party online sales
Highest grossing online retailers 2021, by first-party online sales
Leading e-commerce retailers in Brazil in 2021, by first-party online sales value (in billion Brazilian reals)
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Leading online marketplaces in Brazil 2021, by GMV
Leading online marketplaces in Brazil 2021, by GMV
Leading online marketplaces in Brazil in 2021, by gross merchandise value (in billion Brazilian reals)
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Funds raised by online food delivery companies in Brazil 2022
Funds raised by online food delivery companies in Brazil 2022
Funding of leading online food, grocery, and restaurant delivery companies in Brazil as of September 2022 (in million U.S. dollars)
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MercadoLivre revenue in Brazil 2015-2022
MercadoLivre revenue in Brazil 2015-2022
Net revenue generated by Mercado Livre in Brazil from 2015 to 2022 (in million U.S. dollars)
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Amazon Brazil key figures 2023
Amazon Brazil key figures 2023
Key figures on Amazon in Brazil as of 2023
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Magazine Luiza: e-commerce sales 2016-2023, by type
Magazine Luiza: e-commerce sales 2016-2023, by type
E-commerce sales value of Magazine Luiza from 2016 to 2023, by type (in million Brazilian reals)
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Via Varejo's gross revenue 2018-2022, by sales channel
Via Varejo's gross revenue 2018-2022, by sales channel
Gross revenue of Via Varejo S.A. from 2018 to 2022, by sales channel (in million Brazilian reals)
Consumption
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- Premium Statistic Brazil: number of unique e-commerce users 2019-2022
- Premium Statistic Brazil: number of online checkouts 2017-2022
- Premium Statistic Average online ticket value in Brazil 2017-2022
- Premium Statistic Most used e-commerce payment methods in Brazil 2022
- Premium Statistic Most common devices for online purchases in Brazil 2023
Consumption
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Brazil: number of unique e-commerce users 2019-2022
Brazil: number of unique e-commerce users 2019-2022
Number of unique online shoppers in Brazil from 2nd quarter 2019 to 2nd quarter 2022 (in millions)
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Brazil: number of online checkouts 2017-2022
Brazil: number of online checkouts 2017-2022
Number of online orders in Brazil from 2017 to 2022 (in millions)
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Average online ticket value in Brazil 2017-2022
Average online ticket value in Brazil 2017-2022
Average online shopping value per order in Brazil from 2017 to 2022 (in Brazilian reals)
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Most used e-commerce payment methods in Brazil 2022
Most used e-commerce payment methods in Brazil 2022
Most popular payment methods for online purchases in Brazil in 2022
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Most common devices for online purchases in Brazil 2023
Most common devices for online purchases in Brazil 2023
Most common devices for online purchases in Brazil in 2023
Online shopping holidays
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- Premium Statistic Online sales revenue during selected holidays in Brazil 2021
- Premium Statistic Lovers' Day season e-commerce revenue in Brazil 2020-2022
- Premium Statistic Black Friday e-commerce revenue in Brazil 2013-2022
- Premium Statistic Christmas e-commerce revenue in Brazil 2019-2021
- Premium Statistic Mother's Day e-commerce revenue in Brazil 2013-2021
Online shopping holidays
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Online sales revenue during selected holidays in Brazil 2021
Online sales revenue during selected holidays in Brazil 2021
Sales revenue generated by online shopping on selected days in Brazil in 2021 (in billion Brazilian reals)
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Lovers' Day season e-commerce revenue in Brazil 2020-2022
Lovers' Day season e-commerce revenue in Brazil 2020-2022
Sales revenue generated by online shopping for Lovers' Day in Brazil from 2020 to 2022 (in billion Brazilian reals)
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Black Friday e-commerce revenue in Brazil 2013-2022
Black Friday e-commerce revenue in Brazil 2013-2022
Sales revenue generated from online shopping on Black Friday in Brazil from 2013 to 2022 (in billion Brazilian reals)
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Christmas e-commerce revenue in Brazil 2019-2021
Christmas e-commerce revenue in Brazil 2019-2021
Sales revenue generated by online shopping during Christmas season in Brazil from 2019 to 2021 (in billion Brazilian reals)
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Mother's Day e-commerce revenue in Brazil 2013-2021
Mother's Day e-commerce revenue in Brazil 2013-2021
Sales revenue generated by online shopping for Mother's Day in Brazil from 2013 to 2021 (in billion Brazilian reals)
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