Online vs. offline product research by category in Germany 2022

Published by
Alexander Kunst,
Mar 8, 2023
When asked about "Online vs. offline product research by category", most German respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 51 percent did so in our online survey in 2022.
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Online vs. offline product research by category in Germany in 2022

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Number of respondents

6,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Overview

7

Finances

8

Websites and marketplaces

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User experience

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Social commerce

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Sustainability

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