How much will the marketing communication budget change in Norway due to the coronavirus outbreak? According to a survey among Norwegian advertisers from May to June 2020, not even a half of the respondents expected to decrease the budget for the second quarter of 2020. 23 percent of them indicated a decline of less than 25 percent, while seven percent stated to decrease the marketing budget by 50 to 25 percent. By contrast, 14 percent of the advertisers will increase their spending compared to 2019, and more than two thirds forecast no changes in their marketing communication budget.
How much will your marketing communication budget change in the second quarter of 2020?
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Other statistics that may interest you Coronavirus: impact on the media and advertising industry in Scandinavia
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Advertising & marketing
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News media
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TV & streaming
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Books
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- Premium Statistic Cumulated book sales revenue change in Sweden 2020, by distribution channel
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Music
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Companies
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- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Revenue share from tourism in India 2013-2022, by segment
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- Workforce of Dr Pepper Snapple worldwide 2011-2017
ANFO. (June 5, 2020). How much will your marketing communication budget change in the second quarter of 2020? [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "How much will your marketing communication budget change in the second quarter of 2020?." Chart. June 5, 2020. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. (2020). How much will your marketing communication budget change in the second quarter of 2020?. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "How Much Will Your Marketing Communication Budget Change in The Second Quarter of 2020?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO, How much will your marketing communication budget change in the second quarter of 2020? Statista, https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/ (last visited June 15, 2024)
How much will your marketing communication budget change in the second quarter of 2020? [Graph], ANFO, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/