Popular items when holiday shopping South Korea 2023, by gender
Rakuten Insight in South Korea in November 2023, more than 78 percent of female respondents stated that they bought apparel and footwear when holiday shopping. Following were cosmetics and beauty products with more than 55 percent of female respondents in that survey answering that way. While apparel and footwear was the most popular category among men as well, the following were consumer electronics instead of cosmetics.
According to a survey conducted by