Reasons for doing holiday shopping China 2023, by age group
Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 88 percent of respondents between 16 and 24 years old answered their reason for holiday shopping was that a lot of sales take place during that time. In comparison, only 51 percent of those between 35 and 44 years quoted the same reason for holiday shopping.
According to a survey conducted by