Gen Z: social activities creating a positive brand perception U.S. 2022, by gender
During a 2022 survey carried out among members of Generation Z in the United States, 74 percent of responding women and 66 percent of responding men stated that offers or promotions posted on social media channels created a positive brand perception. According to 39 percent of men and 38 percent of women, memes and jokes posted by brands achieved that purpose, too.