A survey conducted in 2022 among Australian loyalty program users revealed that the top loyalty program benefit sought after by Gen Z, Gen X, and Baby Boomer respondents was regular discounts, with 100 percent of respondents in these generational groups indicating this. Regular discounts was also highly sought after by Millennial survey respondents, nonetheless, the most sought after benefit among Millennials was cashback based on spending.
Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation
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Other statistics that may interest you Loyalty programs and marketing in the United States
Overview
5
- Premium Statistic Loyalty management market value worldwide 2020-2029
- Premium Statistic Average memberships in loyalty programs in the U.S. 2015-2022
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
- Premium Statistic U.S. consumers intending to participate in loyalty programs 2022, by generation
- Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
Brand trust & brand loyalty
8
- Premium Statistic Most trusted brands in the U.S. 2023
- Premium Statistic Importance of business trust among consumers in the U.S. & Western Europe 2021
- Premium Statistic Consumers trusting local business more than e-commerce in the U.S. & Europe 2021
- Premium Statistic Consumer actions following the lost of trust in a brand in the U.S. 2022
- Premium Statistic Top brand loyalty drivers among U.S. consumers 2022
- Premium Statistic Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
- Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
- Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022
Marketer perspective
5
- Premium Statistic Time span of running loyalty programs worldwide 2022
- Premium Statistic Popular functionalities of loyalty programs offered worldwide 2022
- Premium Statistic Factors positively affecting customer loyalty according to U.S. executives 2022
- Premium Statistic Factors negatively affecting customer loyalty according to U.S. executives 2022
- Premium Statistic Executives' perceptions of loyalty programs in the U.S. 2022
Consumer perspective
8
- Premium Statistic U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
- Premium Statistic Valuable features of loyalty programs according to consumers in the U.S. 2022
- Premium Statistic Importance of loyalty programs for personalization according to U.S. consumers 2022
- Premium Statistic Reasons for U.S. consumers for not joining a premium loyalty program 2022
- Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
- Premium Statistic Impact of loyalty programs on consumer buying decision in the U.S. 2022
- Premium Statistic Top ways in which loyalty programs influenced consumer behavior in the U.S. 2022
Benchmarks
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- Premium Statistic Leading U.S. retailers with below average consumer loyalty 2021
- Premium Statistic Leading U.S. retailers with above average consumer loyalty 2021
- Premium Statistic Leading big box stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading drugstores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading department stores in the U.S. Q1 2022, by consumer loyalty score
- Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading QSR chains in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Airline loyalty programs' rewards by flyer type U.S. 2022
Further Content: You might find this interesting as well
Australian Loyalty Association. (November 15, 2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation." Chart. November 15, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. (2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading Preferred Loyalty Program Benefits among Consumers in Australia as of November 2022, by Generation." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association, Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation Statista, https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/ (last visited June 15, 2024)
Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/