In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached 1.34 U.S. dollars and was the highest among the presented countries. In France, the value stood at 37 U.S. cents.
Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars)
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Other statistics that may interest you Travel and tourism industry advertising in the U.S.
Overview - travel industry
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Overview - advertising and marketing
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- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
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- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
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Digital advertising
5
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
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- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
Market leaders
7
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
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- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
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- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2023
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2023
Consumer insights
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- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
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Further Content: You might find this interesting as well
Semrush. (May 31, 2023). Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1402662/travel-googleads-cpc/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars)." Chart. May 31, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1402662/travel-googleads-cpc/
Semrush. (2023). Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1402662/travel-googleads-cpc/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising for Travel in Selected Countries Worldwide in May 2023 (in U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1402662/travel-googleads-cpc/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1402662/travel-googleads-cpc/ (last visited June 15, 2024)
Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars) [Graph], Semrush, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1402662/travel-googleads-cpc/