Market share of store brands in Germany 2023, by food product group

Published by Statista Research Department, May 17, 2024
That year, store brands had a market share of roughly 53 percent in the frozen foods segment. The highest share was recorded for cold cuts at around 65 percent.

Market share of store brands in Germany in 2023, by food product groups

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Release date

May 2024

Region

Germany

Survey time period

2023

Supplementary notes

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