Price increase consumers would be willing to pay for milk in the UK 2016
This statistic shows the results of a survey in which respondents were asked how much extra they would be willing to pay for a standard four pint bottle of milk in the United Kingdom (UK) in 2016. A majority of 27 percent of respondents would pay 11p to 20p more, followed by another 21 percent who would pay 6p to 10p more.