The share of organizations using big data analytics in market research worldwide steadily increased from 2014 to 2021, despite a slight drop in 2019. During the 2021 survey, 46 percent of respondents mentioned they used big data analytics as a research method.
Share of organizations using big data analytics in market research worldwide from 2014 to 2021
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- Use of facial analysis in market research worldwide 2014-2020
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- Use of eye tracking in market research worldwide 2014-2020
- Use of online communities in market research worldwide 2014-2018
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- Use of webcam-based interviews in market research worldwide 2014-2018
- Emerging market research approaches used by buyers and suppliers worldwide 2020
- Most reliable sources of data for market researchers in the U.S. 2017
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- Measurements of success in the market research industry in the U.S. 2017
- Time spent on research tasks in the market research industry worldwide 2020
- Leading challenges in the market research industry in the U.S. 2017
- Most common software activities in the market research industry worldwide 2017
- Daily tasks of a market researcher in the U.S. 2017-2018
GreenBook. (January 28, 2022). Share of organizations using big data analytics in market research worldwide from 2014 to 2021 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of organizations using big data analytics in market research worldwide from 2014 to 2021." Chart. January 28, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. (2022). Share of organizations using big data analytics in market research worldwide from 2014 to 2021. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of Organizations Using Big Data Analytics in Market Research Worldwide from 2014 to 2021." Statista, Statista Inc., 28 Jan 2022, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook, Share of organizations using big data analytics in market research worldwide from 2014 to 2021 Statista, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/ (last visited June 15, 2024)
Share of organizations using big data analytics in market research worldwide from 2014 to 2021 [Graph], GreenBook, January 28, 2022. [Online]. Available: https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/