Valentina Dencheva
With a background in social anthropology, media studies, and copywriting, Valentina Dencheva researches all things marketing, with a focus on social media and influencers. She also occasionally dives into the advertising markets of France and Canada.
Latest statistics
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Traditional and digital media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)
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Fastest growing French brands worldwide in 2024, by brand value growth rate
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Leading social media platforms in the United States in 2023, by ad revenue (in billion U.S. dollars)
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Change in digital advertising spending in Canada from 2023 to 2028
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Digital advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)