Walmart brand profile in the United States 2023
When it comes to grocery store customers, brand awareness of Walmart is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walmart in the United States?
In total, 61% of U.S. grocery store customers say they like Walmart.
What is the usage share of Walmart in the United States?
All in all, 65% of grocery store customers in the United States use Walmart.
How loyal are the customers of Walmart?
Around 60% of grocery store customers in the United States say they are likely to use Walmart again. Set in relation to the 65% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around Walmart in the United States?
In September 2023, about 42% of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was considerable buzz around Walmart in the United States.
You might also be interested in the Walmart brand KPI profile by generations, as well as the most important life aspects of Walmart customers.