In 2022, the online format of digital advertising which recorded the highest growth rate was video, which increased the ad spend it attracted by nearly 12 percent, compared to the 2021 result. Search reported a growth rate of nearly 10 percent, social media spending remained stable and display spending contracted by 4.5 percent.
Change in digital advertising spending in Sweden in 2022, by format
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Other statistics that may interest you Digital advertising in Sweden
Overview
6
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
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Formats
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- Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Video ad spend in Sweden 2016-2022
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- Premium Statistic Podcast ad spend in Sweden 2019-2022
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Social media
7
- Premium Statistic Social media ad spend in Sweden 2020-2022
- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Number of brands followed on social media in Sweden 2021
- Premium Statistic Preferred social media marketing content in Sweden 2021
- Premium Statistic Social media actions of brand followers in Sweden 2021
- Premium Statistic Reasons to stop following a brand on social media in Sweden 2021
Programmatic
3
Consumer insights
6
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Gen Z attitudes to online advertising in Sweden in 2023
- Premium Statistic Media with most relevant ads in Sweden 2021
- Premium Statistic Effectiveness of online advertising in Sweden 2021
- Premium Statistic Media with too many ads in Sweden 2021
- Premium Statistic Frequency of ad blocker use in Sweden 2021
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- Willingness to click on online ads among Vietnamese 2019
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- Digital advertising on social networks: format preferences in Spain 2016
- Main reasons to click on Facebook ads among Vietnamese 2019
- Online ads that lead to irritation among Vietnamese 2019
- Reaction towards online video ads among Vietnamese 2019
- Digital ad spend in New Zealand 2007-2019
- Digital ad spend growth in Ireland 2023, by format
- Digital ad spend in Sweden 2022, by format
- Mexico: growth of display ad spend 2017-2019
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Statistics
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- Nigeria desktop ad revenue 2010-2022, by format
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- Digital ad spend in New Zealand 2007-2019
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- Digital ad spend in Sweden 2022, by format
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Resumé. (January 10, 2023). Change in digital advertising spending in Sweden in 2022, by format [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Resumé. "Change in digital advertising spending in Sweden in 2022, by format." Chart. January 10, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Resumé. (2023). Change in digital advertising spending in Sweden in 2022, by format. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Resumé. "Change in Digital Advertising Spending in Sweden in 2022, by Format." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Resumé, Change in digital advertising spending in Sweden in 2022, by format Statista, https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/ (last visited June 01, 2024)
Change in digital advertising spending in Sweden in 2022, by format [Graph], Resumé, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/