Online grocery shopping penetration in the Netherlands 2018-2019, by supermarket
the country's largest (offline) supermarket chain. Although Jumbo was the second-largest supermarket chain in the Netherlands, it only stood in third place for online grocery shopping. Indeed, the second most used online supermarket was Picnic, a supermarket from Amsterdam which received an investment of 100 million euros in 2017.
Albert Heijn was the Netherlands’ most-used source for online grocery shopping in 2019, according to survey results right before the coronavirus pandemic. Of respondents who said they bought their groceries through an online shop, about half of them had ordered them from this online store. This is not a coincidence, as Albert Heijn is