Rakuten Insight in May 2023, around 66 percent of male respondents from the Philippines who have purchased an item or product endorsed by an influencer stated that they purchased an item endorsed by a YouTuber. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.
According to a survey on social media influencers conducted by Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/ (last visited June 01, 2024)
Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202513/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-gender/