Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Mexico, with around 65.1 percent of the referrals. Instagram and X followed, each providing around 13 percent and 9.5 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 8.8 percent of social media referral traffic, and YouTube, with 2.7 percent of clicks.
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