A 2022 survey of adults in the United States found that over 50 percent of them expected the companies to handle their collected data securely, and only that did not make them have a better opinion of a company. When it came to different generations, Gen Z was the less concerned group, with 31 percent of respondents not knowing or having no opinion regarding this. On the other hand, baby boomers were more interested in their data's safety, with 75 percent stating that keeping their data secure is their basic expectation from the companies.
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Views regarding guarantees of confidentiality for using personal data in France 2018
- Basic Statistic Reasons for readiness of sharing personal data with a company in France 2018
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by gender
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by age group
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by education
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by ethnicity
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020
- Basic Statistic U.S. opinion on importance of corporate data privacy practices 2019
- Basic Statistic Main challenges to meet the EU GDPR for organizations in the UK 2017
- Basic Statistic Opinion of IT professionals on which countries will most enforce GDPR in Europe 2017
About the region
10
- Premium Statistic U.S. number of health data records exposed in data breaches 2009-2022
- Premium Statistic U.S. health data breaches caused by hacking 2014-2022
- Premium Statistic Biggest healthcare data breaches in the U.S. in 2022
- Basic Statistic Healthcare data breaches in the U.S. from 2014-2020, by breach type
- Basic Statistic U.S. health data breach investigations by date of reported breach 2020
- Premium Statistic Number of entities involved in U.S. healthcare data breaches 2009-2020
- Premium Statistic Number of data compromises in the U.S. healthcare sector 2005-2023
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by education
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by age group
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by ethnicity
Other regions
10
- Premium Statistic Opinion of French people on allowing companies to use their personal data 2018
- Premium Statistic Share of data leaks in Russia 2023, by incident type
- Premium Statistic Europe: GDPR complaints reported to the Irish DPC 2019, by type
- Premium Statistic Chile: cyber crime types 2018
- Basic Statistic Drawbacks of the EU GDPR for organizations in the United Kingdom (UK) 2017
- Premium Statistic Tolerance of use of personal data according to the generated benefit Spain 2016
- Premium Statistic Iron Mountain annual revenue 2010-2023
- Premium Statistic Effects of Facebook-Cambridge Analytica scandal on Facebook usage in Finland 2018
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Premium Statistic Governmental user data request compliance rate in Hong Kong 2016-2017, by ICT company
Related statistics
10
- Premium Statistic Share of firms transferring data from the EU 2021
- Basic Statistic Benefits of the EU GDPR for citizens in the United Kingdom (UK) 2017
- Premium Statistic Impact of data breaches in UK firms 2024
- Basic Statistic Global biggest data breach fines, penalties, and settlements worldwide 2023
- Premium Statistic Number of police-reported cyber crimes in Canada 2022, by type
- Premium Statistic Share of companies collecting personal data 2021, by data subject region
- Premium Statistic Perception of the data protection officer's role in France 2019
- Basic Statistic Global population with personal data covered under privacy regulations 2020-2024
- Premium Statistic Share of Italian companies with Data Protection Officer 2017-2019
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by gender
Further Content: You might find this interesting as well
Statistics
Morning Consult. (November 9, 2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation." Chart. November 9, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. (2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards Companies Based on Data Safety Practices in The United States as of October 2022, by Generation." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult, Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/ (last visited June 01, 2024)
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph], Morning Consult, November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/