Online marketplace shoppers in Sweden 2022, by age and gender
Online marketplaces are e-commerce platforms such as Amazon, eBay, and Etsy. In Sweden, men made more online purchases on these websites than women in 2022. That year, about 32 percent of men bought on online marketplaces versus 23 percent of women. Digital marketplaces were most popular with consumers in the age range of 18 to 29.