Rakuten Insight survey conducted in Vietnam in February 2023, 65 percent of female and 50 percent of male respondents stated they shopped more than six times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
According to a Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender
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Statistics
Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/ (last visited June 13, 2024)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/