Rakuten Insight in February 2023 reported that 70 percent of Indian respondents preferred Instagram for social commerce. In comparison, 57 percent of respondents chose Facebook and YouTube for purchasing on social media, respectively.
According to a survey conducted by Preferred platform for shopping on social media in India as of February 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Consumers who bought an item on social media in the UK 2022, by generation
- Premium Statistic Most used social commerce platforms by digital shoppers in the U.S. 2023
- Premium Statistic Leading online shopping channels in Peru 2022
- Premium Statistic What shoppers do after abandoning their cart UK 2020
- Premium Statistic Online returns: consumer expectations on return timeframes UK 2018
- Premium Statistic Online shoppers who purchase domestically and cross-border India 2018
- Premium Statistic Devices used by online shoppers in India 2018
- Premium Statistic Mobile shopping penetration in the Nordics 2021-2023
- Premium Statistic Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
About the region
10
- Premium Statistic Online shopping PPVs in India 2022, by category
- Premium Statistic Leading social media sites India 2023
- Premium Statistic Weekly time spent on social networking sites India 2020, by generation
- Premium Statistic Share of online shoppers in India 2020, by type
- Premium Statistic Online shopping ASP in tier 2 cities in India 2019, by category
- Premium Statistic Online purchase intention after COVID-19 lockdown India 2020 by gender
- Premium Statistic Frequency of online purchases during COVID-19 India 2020
- Premium Statistic Reasons to continue online purchases after COVID-19 India 2020 by age
- Premium Statistic Frequency of online purchases during COVID-19 India 2020 by gender
- Premium Statistic Reasons to stop online purchases after COVID-19 India 2020 by age
Selected statistics
5
- Premium Statistic Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Premium Statistic Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Premium Statistic Coffee shops, tea shops and cafes: where consumers go in the United Kingdom (UK) 2013
- Basic Statistic Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Premium Statistic India: leading e-commerce categories 2013, by sales
Other regions
10
- Premium Statistic Most used social networks by online marketplace shoppers in Spain 2023
- Premium Statistic E-commerce retailers who use Instagram shopping in Sweden 2020
- Premium Statistic France's favorite social networks for shopping in 2019
- Premium Statistic Share of users who cannot live without social media in MENA by country 2016
- Premium Statistic Daily time spent on social networking services (SNS) among youth Japan 2020
- Premium Statistic Portugal: social media penetration 2019-2028
- Premium Statistic Preferred shopping channels before and after the COVID-19 pandemic Indonesia 2020
- Premium Statistic Norway: social media penetration 2017-2026
- Premium Statistic Most active social media networks New Zealand Q3 2021
- Premium Statistic Social network user penetration in Turkey 2018-2027
Related statistics
10
- Premium Statistic Frequently purchased online food products during COVID-19 India 2020 by gender
- Premium Statistic COVID-19 impact on online purchases in India 2020
- Premium Statistic COVID-19 impact on online purchases in India 2020 by gender
- Premium Statistic COVID-19 impact on online purchases in India 2020 by age
- Premium Statistic Frequency of online purchases during COVID-19 India 2020 by age
- Premium Statistic COVID-19 impact on increased online purchases in India 2020
- Premium Statistic COVID-19 impact on increased online purchases in India 2020 by gender
- Premium Statistic COVID-19 impact on increased online purchases in India 2020 by age
- Premium Statistic Decreased online purchases during COVID-19 India 2020 by gender
- Premium Statistic Frequently purchased online products during COVID-19 India 2020 by gender
Further related statistics
9
- Per capita consumer spending in India 1974-2012
- Hairdressing and beauty: Where consumers access services in the United Kingdom 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Foreign exchange earnings from tourism in India 2000-2022
- Number of international tourist arrivals in India 2010-2021
- International tourism receipts of India 2011-2022
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Life insurance coverage sentiment in the U.S. 2016, by age
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
Further Content: You might find this interesting as well
Statistics
- Per capita consumer spending in India 1974-2012
- Hairdressing and beauty: Where consumers access services in the United Kingdom 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Foreign exchange earnings from tourism in India 2000-2022
- Number of international tourist arrivals in India 2010-2021
- International tourism receipts of India 2011-2022
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Life insurance coverage sentiment in the U.S. 2016, by age
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/ (last visited June 01, 2024)
Preferred platform for shopping on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/