In first quarter of 2023, over 44 percent of the direct-to-consumer (D2C) brands in India responded that logistics was the major challenge in cross-border e-commerce. The second barrier faced was marketing at over 33 percent by D2C Indian brands in cross-border e-commerce during that period. Nykaa, boAt, and Lenskart were some of the major D2C Indian brands in cross-border e-commerce.
Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023
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Inc42. (May 11, 2023). Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. "Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023." Chart. May 11, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. (2023). Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42. "Barriers Faced by Direct-to-consumer (D2c) Brands in Cross-border E-commerce in India as of 1st Quarter of 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/
Inc42, Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 Statista, https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/ (last visited June 01, 2024)
Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023 [Graph], Inc42, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384692/india-barriers-to-cross-border-e-commerce-for-d2c-brands/