Luxury brand contact online and in-store in Europe 2023
In 2023, European online consumers of luxury products gave insight into how they have had contact with luxury brands in the past 12 months. Almost half of the respondents admitted that they had not contacted any luxury brands in the listed ways. A little less than 40 percent of respondents stated they bought a luxury product as a gift for someone else, while 23 percent liked a product on social media.