During a survey carried out among chief marketing officers (CMOs) and marketing leaders from North America as well as Northern and Western Europe, 43 percent of respondents stated they were planning to increase their retail media networks spending in 2023. On the other hand, 17 percent were planning to decrease it.
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2021, by medium
- Premium Statistic Google ad revenue growth in the U.S. 2019-2024
- Premium Statistic Sources of brand discovery for Gen Z in the U.S. 2019
- Premium Statistic Sources of brand discovery for Gen X in the U.S. 2019
- Premium Statistic Sources of brand discovery for Boomers in the U.S. 2019
- Premium Statistic Leading channels for brand discovery among Millennials worldwide 2017, by source
- Premium Statistic Leading media owners worldwide 2022, by ad revenue
- Premium Statistic Magazine ad spending growth of the largest brands in China 2021
- Premium Statistic Univision advertising revenue 2020-2021, by source
- Premium Statistic Largest traditional advertisers in the UK in 2019
About the region
10
- Premium Statistic Global ad markets with lowest major media spend growth 2024 vs. 2021
- Premium Statistic Change of global ad spend value 2022 vs. 2024, by medium
- Premium Statistic Global ad spend distribution 2022, by medium
- Premium Statistic Global ad markets with highest major media spend growth 2024 vs. 2021
- Premium Statistic Change in advertising media owners' revenue worldwide 2018-2028, by medium
- Premium Statistic Expected change in selected traditional media budgets worldwide 2024
- Premium Statistic Growth of global advertising revenues 2015-2019, by medium
- Premium Statistic Pfizer's ad spending 2006-2023
- Premium Statistic Distribution of global advertising spending 2024, by medium
- Premium Statistic Most trusted ad channels worldwide 2021
Other regions
10
- Premium Statistic Ad spend growth in Australia 2018, by medium
- Premium Statistic Brazil: traditional vs digital ad spend 2016-2025
- Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
- Premium Statistic Ecuador: ad spend 2018-2024, by medium
- Premium Statistic Puerto Rico: ad spend 2015-2018, by medium
- Premium Statistic Honduras: ad spend 2017, by medium
- Premium Statistic Luxury ad spend in the U.S. 2014-2019, by medium
- Premium Statistic Venezuela: ad spend 2019, by medium
- Premium Statistic Year-on-year advertising spending change in Norway 2019, by medium
- Basic Statistic Cumulated advertising spending in Sweden 2020, by media
Related statistics
10
- Premium Statistic Argentina: distribution of ad spend 2019-2021, by medium
- Premium Statistic Ad spend in Colombia 2022, by medium
- Premium Statistic Argentina: advertising spending 2021-2022, by medium
- Premium Statistic Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium
- Premium Statistic U.S. car dealers' average ad spend 2022, by medium
- Premium Statistic Colombia: ad spend 2021, by medium
- Premium Statistic Pets, pet food and supplies industry: U.S. ad spend 2020, by medium
- Premium Statistic Mexico: distribution of ad spend 2018-2024, by medium
- Premium Statistic Real estate ad spend in the U.S. 2015-2017, by medium
- Premium Statistic Argentina: advertising spending 2022, by medium
Further related statistics
9
- Digital news purchases worldwide 2023
- Paid ad methods used for B2C content marketing North America 2022
- Women's traditional weekly magazines ranked by combined circulation in the UK 2018-19
- Women's home magazines ranked by circulation change in the UK 2019
- Distribution of monthly magazine sales in the United Kingdom (UK) 2019, by sector
- Children's magazines ranked by sales volume in the United Kingdom (UK) 2018-2019
- Women's celebrity weekly magazines ranked by circulation in the UK 2018-2019
- Leading magazine market sectors ranked by print retail revenue in the UK 2018
- Consumer magazine industry revenue in North America 2008 -2016
Further Content: You might find this interesting as well
Statistics
- Digital news purchases worldwide 2023
- Paid ad methods used for B2C content marketing North America 2022
- Women's traditional weekly magazines ranked by combined circulation in the UK 2018-19
- Women's home magazines ranked by circulation change in the UK 2019
- Distribution of monthly magazine sales in the United Kingdom (UK) 2019, by sector
- Children's magazines ranked by sales volume in the United Kingdom (UK) 2018-2019
- Women's celebrity weekly magazines ranked by circulation in the UK 2018-2019
- Leading magazine market sectors ranked by print retail revenue in the UK 2018
- Consumer magazine industry revenue in North America 2008 -2016
Search Engine Land. (May 22, 2023). Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. "Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023." Chart. May 22, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. (2023). Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. "Share of Cmos Who Were Planning to Increase Vs. Decrease Ad Spending on Selected Digital Media Formats Worldwide in 2023." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land, Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 Statista, https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/ (last visited June 01, 2024)
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 [Graph], Search Engine Land, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/262628/global-advertising-revenue-by-medium/